The BraiseInbox mechanism, in detail.
How real engagement signals improve your sender reputation, step by step.
The mechanism at a glance
Why reputation decides placement
Gmail and Outlook don't just read an email's content to decide where to file it. They rely heavily on the sender's reputation (domain and address) built from the history of interactions: opens, replies, spam rescues, complaints.
A sender whose emails are regularly opened and read is deemed trustworthy. Conversely, a brand-new or low-engagement domain is filtered as a precaution. This is exactly what BraiseInbox acts on: the quality and regularity of the signals received.
Connecting your inbox
You connect your Gmail or Outlook address via OAuth. In practice, you grant a scoped authorization, without sharing your password, revocable at any time from your provider account.
This connection lets the network's exchanges happen with your inbox and produce the expected engagement signals there.
No password stored
The network of addresses
Your inbox joins a network of real addresses. These addresses exchange emails with yours, then open them, reply, mark them "not spam" and move them out of the promotions tab.
Because these interactions come from genuine inboxes, varied in domains and providers, they resemble the engagement of an authentic audience, which is precisely what the algorithms value.
The gradual ramp-up
Interaction volume increases gradually rather than all at once. Gradual growth is credible; a sudden spike looks like risky behavior and triggers filtering.
This progression is tracked via your deliverability score, which reflects the state of your reputation over time.
Interaction volume
What you measure
You track the signals generated, your email placement and your score over time, inbox by inbox. The goal is to make visible something usually opaque: sender reputation.
Important: BraiseInbox improves the signals that influence placement, but the final decision belongs to the providers. No placement is guaranteed.
Your dashboard
Deliverability score
See BraiseInbox on your own inbox
Connect an address and watch your score evolve.